THE STARTER CAMPAIGN
A three-project local brand campaign featuring Pretty Good Pool Service, Shakira Love Realty, and Wine Garden, created to deliver high-quality, cinematic content tailored for social media and digital advertising. Each piece was designed to strengthen brand presence, highlight key offerings, and present a consistent, professional visual identity across platforms.
A visual refresh for a local service business focused on trust, consistency, and professionalism. This piece highlights the day-to-day workflow of Pretty Good Pool Service through cinematic yet grounded visuals, turning routine maintenance into engaging branded storytelling.
Natural lighting, clean compositions, and paced editing were used to emphasize reliability and attention to detail — helping transform a standard service into a recognizable visual identity built for social media and client discovery.
A stylized performance visual built around mood, presence, and emotional tone. The Shakira Love video blends expressive framing, intentional lighting, and rhythmic editing to support the artist’s energy while maintaining a raw, intimate atmosphere.
Rather than overpowering the music, the visuals move with it — creating a cohesive experience that feels personal, immersive, and authentic to the artist’s identity.
A lifestyle-driven showcase designed to capture the atmosphere and social experience of Wine Garden. The video focuses on ambiance — warm lighting, natural interactions, and environmental details — to communicate the feeling of the space rather than simply documenting it.
Through cinematic motion and subtle pacing, the piece positions Wine Garden as both a destination and an experience, helping translate in-person energy into a strong digital presence.