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WAE (We All Eat) is a global media and creative network producing original shows, music, sports content, live boxing events, merchandise, and brand campaigns. Explore artists, collaborations, and the WAE philosophy of unselfish business. 4 1 2 4 1/4 HOME At our core, WAE stands for We All Eat—a philosophy rooted in unity, ambition, and shared success. Everyone comes from different places, but the hunger to win is the one thing we all share in common. Being the best—whether on stage, in the ring, or behind the scenes—requires grit, creativity, discipline, and a team committed to the same vision. WAE is that team. We work, rise, and win together.

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THE VICE HOODIE CAMPAIGN A three-part branded hoodie campaign built to showcase Love My Vices apparel through cinematic micro-stories and lifestyle moments. Featuring a dry cleaner scene (Fresh Pressed Vice), a late-night gas station scene (Sweet Tooth Vice), and a closet selection scene (Which Vice Today?), each video was designed to feel stylish, minimal, and replayable—positioning the hoodie as a staple while strengthening the Love My Vices visual identity through consistent tone and storytelling. THE VICE HOODIE CAMPAIGN A three-part branded hoodie campaign built to showcase Love My Vices apparel through cinematic micro-stories and lifestyle moments. Featuring a dry cleaner scene (Fresh Pressed Vice), a late-night gas station scene (Sweet Tooth Vice), and a closet selection scene (Which Vice Today?), each video was designed to feel stylish, minimal, and replayable—positioning the hoodie as a staple while strengthening the Love My Vices visual identity through consistent tone and storytelling.

LVS5: DEATH OF THE DISC LVS5: Death of the Disc is a PlayStation 5 spec campaign exploring the shift from physical media to digital gaming through cinematic storytelling, graphic design, and a conceptual video game trailer. The project combines a disc-destruction short film, supporting visual assets, and a world-building trailer to reimagine PlayStation branding through narrative-driven design. LOVEMYVALENTINESDAY LoveMyValentinesDay is a multi-format campaign blending a cinematic Valentine’s short film with gritty graphic design explorations. The video tells the story of a man who cooks a romantic dinner, drives to her house, watches the curtains close, and realizes he isn’t the one she chose. The design side flips romance into bold typography, grain, and tabloid textures—soft vs raw, clean vs chaotic, our take on modern love. THE VICE HOODIE CAMPAIGN A three-part branded hoodie campaign built to showcase Love My Vices apparel through cinematic micro-stories and lifestyle moments. Featuring a dry cleaner scene (Fresh Pressed Vice), a late-night gas station scene (Sweet Tooth Vice), and a closet selection scene (Which Vice Today?), each video was designed to feel stylish, minimal, and replayable—positioning the hoodie as a staple while strengthening the Love My Vices visual identity through consistent tone and storytelling. NEW YEAR SAME VICES A signature New Year campaign built to establish the Love My Vices identity through bold visuals, strong messaging, and consistent short-form execution. The campaign focused on setting the tone for the brand’s direction—cinematic, gritty, and premium—while creating a repeatable content format designed for high-volume posting across TikTok, Instagram Reels, and Shorts. THE STARTER CAMPAIGN A three-project local brand campaign featuring Pretty Good Pool Service, Shakira Love Realty, and Wine Garden, created to deliver high-quality, cinematic content tailored for social media and digital advertising. Each piece was designed to strengthen brand presence, highlight key offerings, and present a consistent, professional visual identity across platforms.

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NEW YEAR SAME VICES A signature New Year campaign built to establish the Love My Vices identity through bold visuals, strong messaging, and consistent short-form execution. The campaign focused on setting the tone for the brand’s direction—cinematic, gritty, and premium—while creating a repeatable content format designed for high-volume posting across TikTok, Instagram Reels, and Shorts.

CONSUMER VICE CAMPAIGN LOVEMYVALENTINESDAY THE VICE HOODIES CAMPAIGN NEW YEAR, SAME VICE THE 'START OFF' CAMPAIGN

LVS5: DEATH OF THE DISC LVS5: Death of the Disc is a PlayStation 5 spec campaign exploring the shift from physical media to digital gaming through cinematic storytelling, graphic design, and a conceptual video game trailer. The project combines a disc-destruction short film, supporting visual assets, and a world-building trailer to reimagine PlayStation branding through narrative-driven design.