A three-part branded hoodie campaign built to showcase Love My Vices apparel through cinematic micro-stories and lifestyle moments. Featuring a dry cleaner scene (Fresh Pressed Vice), a late-night gas station scene (Sweet Tooth Vice), and a closet selection scene (Which Vice Today?), each video was designed to feel stylish, minimal, and replayable—positioning the hoodie as a staple while strengthening the Love My Vices visual identity through consistent tone and storytelling.